Art and Copy Notes

I forgot to upload these for last class-


Mary Wells – Making Brandif Airlines a theatrical experience. “You can manufacture any feeling you want.”
Charlie Moss - Salesmen and entertainers in one is a huge benefit, because they know how to connect and can then follow through.
From 70’s to now 1000 adds per day to 5000 viewed in inner cities
Jim Durfee – Find that Kernal of information about something that makes someone interested in it, then express genuine enthusiasm with it and they will buy.
Hal Riney – 1970 Bank commercial to turn old dieing customers into young ones, became a number one song nationally and all they did was reflect peoples lives in a way they could understand.
Lee Clow – Didn’t like how his employer was pushing clients through with mediocre work. Moved to Chiat-Day.
Tommy Hillfiger and George Lois – was horrified when the first add campaign aired “George just turbo charged my business”
Jeff Goodby – Art serving capitalism ( got milk? )
Dan Weiden – “Real risk comes from trying to be authentic.”
All the new techniques introduced in the 1984 apple add are used everyday in advertising now.
The NIKE “Just Do It” is based from a guys last words, that’s pretty incredible.