For My visual I used the Frame Dames sign, I wanted to tie the add to their location because its kind of hard to see. The headline is a play on their name and it brings the customer in with a proposition. The subhead is a broad claim about what can be framed to assert that its not just for paintings and photos. I used my strategic message as the swing line and put it in the body copy, I used my body copy for all the text. I didn't use a zinger and my call to action is also my subhead. The visual (front sign) is as close to a logo as they have, there were no slogans to use so again the subhead can cover it. There are no mandatories that I know of but I included the address, website and hours of operation to try and encourage more business.
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