Title: You wana fight about it?
Client: The Frame Dames
Length: 30 seconds
Air Dates: December
Ladies and gentleman with children of all ages. Welcome to tonight’s main event, Big Box Vs. Customer service champs, The Frame Dames!
(Rocky? Traditional sounding boxing music)
Leeeets Get Ready To RUUUUMBLEEE!
Starting bell and crowed cheering.
We’re guna take you down Big Box store. We’ve got better quality, friendlier service and an attitude to help, not sell. We can’t be beat.
Ohh what a blow, The Frame Dames land the first Punch.
We sell thousands of frames a day at hundreds of locations. You cant possibly beat us!
Good business is personal, we walk our customers through every step of the way. We may not sell as many frames as you, but our customers are our first priority, not sales.
And another crushing blow from The Frame Dames, they’re really sticking it to the competition tonight.
Aaaaahhhhhhhhh… (defeat sounds)
Well there you have it folk, todays winner, The Frame Dames! With prices service and styles that can’t be beat.
Tuesday, November 29, 2011
Tuesday, November 15, 2011
Radio Ad
Framing artwork and memorabilia used to be such a hassle! Every time I found something I want to frame, I have go to the department store. It takes forever, plus by the time I leave, my wallet is empty, my head is spinning and I have a big ugly frame I didn’t want.
But last week, I went to The Frame Dames on Railroad Street in Saint Johnsbury and it was great! They were so happy to help me find what I was looking for and had more options than I thought possible. Once I told them what I wanted they gave me a free estimate and showed me how easy it is to frame something. With so many choices, plus local art and art supplies The Frame Dames can help you with almost all your art related needs.
But last week, I went to The Frame Dames on Railroad Street in Saint Johnsbury and it was great! They were so happy to help me find what I was looking for and had more options than I thought possible. Once I told them what I wanted they gave me a free estimate and showed me how easy it is to frame something. With so many choices, plus local art and art supplies The Frame Dames can help you with almost all your art related needs.
Ads Then and Now
Coca-Cola
Target Audience: Anyone at all was the target audience for the old ad, it was simply a free glass and the intent was to get you hooked. It works well because, well it’s free. The new ad is playing off comedy as most new ads do. It doesn’t say anything in particular but tells you Coke is cool, refreshing and everyone wants a taste
Unique Benefit: For the old ad, a free soda. For the new one, a depiction of how a cold Coke on a hot day is great.
Creativity Old/New: The old one is rumored to be the first coupon which is huge, a great way to generate interest. The new one is funny, well carried out and subtle. It has just the right balance of all the aspects to make it effective and easy to digest.
Strategies Old/New: The old strategy is to give you a free taste of the product which almost guaranties they would try it. If they like it and purchase more it’s a homerun, but it might not have yielded a return.
Old Ad: http://en.wikipedia.org/wiki/File:19th_century_Coca-Cola_coupon.jpg
New Ad: http://www.toxel.com/wp-content/uploads/2008/08/cocacolaads1.jpg
Gillete
Target Audience: For both ads its men who need to shave.
Unique Benefit: The old ad is all about shaving at home, in three minutes. This was a big deal at the time and probably sold a lot of razors. The new one doesn’t really have a unique benefit; it’s a well-established product line so they can get away with it.
Creativity Old/New: The old ads creativity is in the innovation of the product itself, the ad is dry and mainly text. The new one is playing off of “No-Shave November” and as usual, going for the punch line.
Strategies Old/New: The old ad sells you something new and convenient while the new one try’s to make you associate the company name positively. This is an attempt to passively make you pick them in the shopping aisle.
Old Ad: http://www.bruceonshaving.com/wp-content/uploads/2010/08/Gillette-Advertisement-Think-when-you-shave.jpg
New Ad: http://www.toxel.com/wp-content/uploads/2010/12/cads01.jpg
Ford
Target Audience: The old ad is appealing to anyone looking for a car and value. The range of competitors was small so they had the most power available and that, plus price was a good selling point. The new ad uses the sex appeal of the car and the large amount of power to sell men a sports car.
Unique Benefit: The old one has value and a clear advantage over the competition, more power. The new one is all about power and doesn’t really make any claims about it or why you need it which isn’t very effective.
Creativity Old/New: The old one didn’t really have anything spectacular about it but the picture of the car and the ribbon are eye catching. So if you are looking into a car it will grab your attention, the new one is just basic. It uses good design principles but I don’t find it that engaging.
Strategies Old/New: The old one is based on practicality, good car and good value. It’s geared towards people making an educated choice which is a large demographic. The new one is just selling you a fast car, not telling you anything about it or showing you the whole car so your interest drives you to look for more information on your own. This is what makes it rather ineffective in my opinion.
Old Ad: http://www.ctmhv.com/images/images_museum/ford_model_f_ad.jpg
New Ad: http://cdn.stangnet.com/wp-content/uploads/2010/04/2011_mustang_promo.jpg
(I know this is a screen shot of a video ad but I’ve seen an almost identical poster)
Conclusion:
Ad tactics have taken a much more subversive approach to making a connection with customers. Using mainly comedy and vague but vivid or beautiful art work they grab at emotional ties to un-emotional things. If an add makes you laugh, stop in your tracks or talk about it the next day at work than it is considered successful. Instead of sales figures, companies want staying power and brand identification as their paramount points of customer contact.
This is a big change from the days in which these three companies first started advertising. Ads are now more about the people that they are geared towards than the products themselves.
Target Audience: Anyone at all was the target audience for the old ad, it was simply a free glass and the intent was to get you hooked. It works well because, well it’s free. The new ad is playing off comedy as most new ads do. It doesn’t say anything in particular but tells you Coke is cool, refreshing and everyone wants a taste
Unique Benefit: For the old ad, a free soda. For the new one, a depiction of how a cold Coke on a hot day is great.
Creativity Old/New: The old one is rumored to be the first coupon which is huge, a great way to generate interest. The new one is funny, well carried out and subtle. It has just the right balance of all the aspects to make it effective and easy to digest.
Strategies Old/New: The old strategy is to give you a free taste of the product which almost guaranties they would try it. If they like it and purchase more it’s a homerun, but it might not have yielded a return.
Old Ad: http://en.wikipedia.org/wiki/File:19th_century_Coca-Cola_coupon.jpg
New Ad: http://www.toxel.com/wp-content/uploads/2008/08/cocacolaads1.jpg
Gillete
Target Audience: For both ads its men who need to shave.
Unique Benefit: The old ad is all about shaving at home, in three minutes. This was a big deal at the time and probably sold a lot of razors. The new one doesn’t really have a unique benefit; it’s a well-established product line so they can get away with it.
Creativity Old/New: The old ads creativity is in the innovation of the product itself, the ad is dry and mainly text. The new one is playing off of “No-Shave November” and as usual, going for the punch line.
Strategies Old/New: The old ad sells you something new and convenient while the new one try’s to make you associate the company name positively. This is an attempt to passively make you pick them in the shopping aisle.
Old Ad: http://www.bruceonshaving.com/wp-content/uploads/2010/08/Gillette-Advertisement-Think-when-you-shave.jpg
New Ad: http://www.toxel.com/wp-content/uploads/2010/12/cads01.jpg
Ford
Target Audience: The old ad is appealing to anyone looking for a car and value. The range of competitors was small so they had the most power available and that, plus price was a good selling point. The new ad uses the sex appeal of the car and the large amount of power to sell men a sports car.
Unique Benefit: The old one has value and a clear advantage over the competition, more power. The new one is all about power and doesn’t really make any claims about it or why you need it which isn’t very effective.
Creativity Old/New: The old one didn’t really have anything spectacular about it but the picture of the car and the ribbon are eye catching. So if you are looking into a car it will grab your attention, the new one is just basic. It uses good design principles but I don’t find it that engaging.
Strategies Old/New: The old one is based on practicality, good car and good value. It’s geared towards people making an educated choice which is a large demographic. The new one is just selling you a fast car, not telling you anything about it or showing you the whole car so your interest drives you to look for more information on your own. This is what makes it rather ineffective in my opinion.
Old Ad: http://www.ctmhv.com/images/images_museum/ford_model_f_ad.jpg
New Ad: http://cdn.stangnet.com/wp-content/uploads/2010/04/2011_mustang_promo.jpg
(I know this is a screen shot of a video ad but I’ve seen an almost identical poster)
Conclusion:
Ad tactics have taken a much more subversive approach to making a connection with customers. Using mainly comedy and vague but vivid or beautiful art work they grab at emotional ties to un-emotional things. If an add makes you laugh, stop in your tracks or talk about it the next day at work than it is considered successful. Instead of sales figures, companies want staying power and brand identification as their paramount points of customer contact.
This is a big change from the days in which these three companies first started advertising. Ads are now more about the people that they are geared towards than the products themselves.
Tuesday, November 8, 2011
Art and Copy Notes
I forgot to upload these for last class-
Mary Wells – Making Brandif Airlines a theatrical experience. “You can manufacture any feeling you want.”
Charlie Moss - Salesmen and entertainers in one is a huge benefit, because they know how to connect and can then follow through.
From 70’s to now 1000 adds per day to 5000 viewed in inner cities
Jim Durfee – Find that Kernal of information about something that makes someone interested in it, then express genuine enthusiasm with it and they will buy.
Hal Riney – 1970 Bank commercial to turn old dieing customers into young ones, became a number one song nationally and all they did was reflect peoples lives in a way they could understand.
Lee Clow – Didn’t like how his employer was pushing clients through with mediocre work. Moved to Chiat-Day.
Tommy Hillfiger and George Lois – was horrified when the first add campaign aired “George just turbo charged my business”
Jeff Goodby – Art serving capitalism ( got milk? )
Dan Weiden – “Real risk comes from trying to be authentic.”
All the new techniques introduced in the 1984 apple add are used everyday in advertising now.
The NIKE “Just Do It” is based from a guys last words, that’s pretty incredible.
Mary Wells – Making Brandif Airlines a theatrical experience. “You can manufacture any feeling you want.”
Charlie Moss - Salesmen and entertainers in one is a huge benefit, because they know how to connect and can then follow through.
From 70’s to now 1000 adds per day to 5000 viewed in inner cities
Jim Durfee – Find that Kernal of information about something that makes someone interested in it, then express genuine enthusiasm with it and they will buy.
Hal Riney – 1970 Bank commercial to turn old dieing customers into young ones, became a number one song nationally and all they did was reflect peoples lives in a way they could understand.
Lee Clow – Didn’t like how his employer was pushing clients through with mediocre work. Moved to Chiat-Day.
Tommy Hillfiger and George Lois – was horrified when the first add campaign aired “George just turbo charged my business”
Jeff Goodby – Art serving capitalism ( got milk? )
Dan Weiden – “Real risk comes from trying to be authentic.”
All the new techniques introduced in the 1984 apple add are used everyday in advertising now.
The NIKE “Just Do It” is based from a guys last words, that’s pretty incredible.
Print Add
For My visual I used the Frame Dames sign, I wanted to tie the add to their location because its kind of hard to see. The headline is a play on their name and it brings the customer in with a proposition. The subhead is a broad claim about what can be framed to assert that its not just for paintings and photos. I used my strategic message as the swing line and put it in the body copy, I used my body copy for all the text. I didn't use a zinger and my call to action is also my subhead. The visual (front sign) is as close to a logo as they have, there were no slogans to use so again the subhead can cover it. There are no mandatories that I know of but I included the address, website and hours of operation to try and encourage more business.
Tuesday, October 18, 2011
Frame Dames Podcast
http://www.divshare.com/download/15979623-85b
[url=http://www.divshare.com/download/15979623-85b]DivShare File - Frame Dames Podcast.mp3[/url]
[url=http://www.divshare.com/download/15979623-85b]DivShare File - Frame Dames Podcast.mp3[/url]
Sunday, October 16, 2011
Tuesday, October 11, 2011
Final Feature
To: Chosen Newspaper
Subject: The Frame Dames Shed Light on Local Artists
Feature News Release
FOR IMMEDIATE RELEASE
Windows Shed Light Onto Local Artists
“I hope this new space will have a positive impact on the art community,” says Ford. Ann hare and Sarah Ford owners of The Frame Dames in St. Johnsbury are showcasing local artisians work from the surrounding community in their new remodeled space on Railroad Street.
The new location has given the owners the space they need to showcase products and local art in their large storefront windows. Hare and Ford spend a lot of time on their display windows, and feature many Northeast Kingdom artists, such as Matthew Payeur, Kelly Mawson, Phyllis M. Gable, Danelle Noyes, Crystal Lynn and even owner Sarah Ford displays her handcrafted jewelry.
The larger space and more ideal location has allowed Hare and Ford to expand their product base to offer art supplies and has provided a space for local artists to showcase their work. The Frame Dames store has showcased a variety of art disciplines, from pottery to hand braided rugs and from photography to glassware.
Hare and Ford, previous Uniquity employees, decided to open a business of their own. They spruced up a vacant building in St. Johnsbury, turning their business dreams into a reality. The building was once home to Aqua Realm and before Ann and Sarah moved into the space it sat vacant for one year. “ We opened on June 18th. It took us one week to move in, remodel and open,” says Ford. “We moved around walls, remodeled the bathroom, refinished every surface except the ceiling and installed new lights.”
Hare and Ford previously worked in the frame shop in the back of Uniquity on Railroad Street in St. Johnsbury. “Being in the back of Uniquity made it difficult for window advertising, if you didn’t know we were there you never would,” says Ford. They haven’t moved far, just a few stores down, and have witnessed a great difference the new location has had for business. "Business has just about doubled since we moved, we attribute that to our display windows right on the street," says Hare.
The Frame Dames new location is at 418 Railroad Street in downtown St. Johnsbury. You can visit their remodeled store, Monday-Friday from 9:30-5:30 and Saturday from 9:30-1:30.
###
FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721
Ann.Hare@hotmail.com
Sarah.ford@gmail.com
Subject: The Frame Dames Shed Light on Local Artists
Feature News Release
FOR IMMEDIATE RELEASE
Windows Shed Light Onto Local Artists
“I hope this new space will have a positive impact on the art community,” says Ford. Ann hare and Sarah Ford owners of The Frame Dames in St. Johnsbury are showcasing local artisians work from the surrounding community in their new remodeled space on Railroad Street.
The new location has given the owners the space they need to showcase products and local art in their large storefront windows. Hare and Ford spend a lot of time on their display windows, and feature many Northeast Kingdom artists, such as Matthew Payeur, Kelly Mawson, Phyllis M. Gable, Danelle Noyes, Crystal Lynn and even owner Sarah Ford displays her handcrafted jewelry.
The larger space and more ideal location has allowed Hare and Ford to expand their product base to offer art supplies and has provided a space for local artists to showcase their work. The Frame Dames store has showcased a variety of art disciplines, from pottery to hand braided rugs and from photography to glassware.
Hare and Ford, previous Uniquity employees, decided to open a business of their own. They spruced up a vacant building in St. Johnsbury, turning their business dreams into a reality. The building was once home to Aqua Realm and before Ann and Sarah moved into the space it sat vacant for one year. “ We opened on June 18th. It took us one week to move in, remodel and open,” says Ford. “We moved around walls, remodeled the bathroom, refinished every surface except the ceiling and installed new lights.”
Hare and Ford previously worked in the frame shop in the back of Uniquity on Railroad Street in St. Johnsbury. “Being in the back of Uniquity made it difficult for window advertising, if you didn’t know we were there you never would,” says Ford. They haven’t moved far, just a few stores down, and have witnessed a great difference the new location has had for business. "Business has just about doubled since we moved, we attribute that to our display windows right on the street," says Hare.
The Frame Dames new location is at 418 Railroad Street in downtown St. Johnsbury. You can visit their remodeled store, Monday-Friday from 9:30-5:30 and Saturday from 9:30-1:30.
###
FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721
Ann.Hare@hotmail.com
Sarah.ford@gmail.com
Thursday, October 6, 2011
Speech
Why colleges should keep more consistant schedules.
Purpose: Why we shouldnt have three hour long classes.
Audience: People sitting in a three hour long class at this very moment.
Speaker: A classmate, may not agree but probably wont strongtly oppose.
Time Frame: During a three hour class, have to keep it engaging and simple.
Setting: Poorly lit classroom with floppy projection screen and bad audio.
College is a place of education and a place where you are paying to be taught. Much like a business, a college should cater to its students. I feel that this is a greatly overlooked aspect of the student, institution relation.
Many things about college life are unavoidable true, akward room mates, food that you wouldn’t write home about and class times and schedules that make you want to pull your hair out. But why are we forced to keep such unconventional schedules?
I think that theres is far to little attention paid to the duration and times of classes in college. Your whole life up until college, school has a very concrete timeline. Around 8 A.M. you start school and around 3 P.M. you get out. because of this you never spend more than an hour or so in one class, you stay focused and little time during your day is wasted.
So how come there’s such a big change in college? Why are we sitting here at (*Insert Current Time*) when we should be eating dinner, which is one of many things we would all rather be doing right now? Why was I at class at 8 this morning and then from 9:30 until now I had no class, and why is it different tomorrow? Why are we paying for such inconvenience?
Not only does this make it hard to have a part or full time job because your schedule is so irradic, further draining your bank account. It also causes us to sit in class for three hours once a week, I find this appauling. Three hours is far to long to keep keep a constructive connection open between students and their proffesors. Meeting once a week is also a very long time, a period so great that information given in one class may be forgotten by the next.
Our college needs to recognize our importance to it and the importance of the quality of the education were recieving. If we are to get the most out of the large investment we are taking at such a economically unstable time we need to demand the control we deserve and be given the right to consolidate our schedules.
Purpose: Why we shouldnt have three hour long classes.
Audience: People sitting in a three hour long class at this very moment.
Speaker: A classmate, may not agree but probably wont strongtly oppose.
Time Frame: During a three hour class, have to keep it engaging and simple.
Setting: Poorly lit classroom with floppy projection screen and bad audio.
College is a place of education and a place where you are paying to be taught. Much like a business, a college should cater to its students. I feel that this is a greatly overlooked aspect of the student, institution relation.
Many things about college life are unavoidable true, akward room mates, food that you wouldn’t write home about and class times and schedules that make you want to pull your hair out. But why are we forced to keep such unconventional schedules?
I think that theres is far to little attention paid to the duration and times of classes in college. Your whole life up until college, school has a very concrete timeline. Around 8 A.M. you start school and around 3 P.M. you get out. because of this you never spend more than an hour or so in one class, you stay focused and little time during your day is wasted.
So how come there’s such a big change in college? Why are we sitting here at (*Insert Current Time*) when we should be eating dinner, which is one of many things we would all rather be doing right now? Why was I at class at 8 this morning and then from 9:30 until now I had no class, and why is it different tomorrow? Why are we paying for such inconvenience?
Not only does this make it hard to have a part or full time job because your schedule is so irradic, further draining your bank account. It also causes us to sit in class for three hours once a week, I find this appauling. Three hours is far to long to keep keep a constructive connection open between students and their proffesors. Meeting once a week is also a very long time, a period so great that information given in one class may be forgotten by the next.
Our college needs to recognize our importance to it and the importance of the quality of the education were recieving. If we are to get the most out of the large investment we are taking at such a economically unstable time we need to demand the control we deserve and be given the right to consolidate our schedules.
Tuesday, October 4, 2011
Feature News Release
New Business Owners Frame Smiles “I remember seeing an older
Woman doubled over in her car laughing at us.” -Ann Hare
Local business women Ann Hare and Sarah Ford aren’t new to their field, but recently they moved into their very own retail space. The two previously worked at Uniquity in Saint Johnsbury running the framing section in the back of the store.
In April 2011 Uniquity was sold, and Ann and Sarah split ways with the owner to pursue their small own business dreams. Since the move though small business doesn’t seem like the right category as their new location has brought them record sales.
“Business has just about doubled since Uniquity.” said owner Ann Hare, attributing the growth to the large display windows right on Railroad Street in down town. They’re so busy in fact the orders are taken up to a month before they are completed due to the massive backlog of work requested.
“As we came around the corner the whole thing tipped over and spilled all the matt board on and in the street. I remember seeing an older woman doubled over in her car laughing at us.” Ann Hare said recounting one of the more comedic stories about their move to a new location.
“It was about a thousand dollars’ worth of velvet and silk wrapped matt board.” stacked on a display rack attached to a dolly. The fact that this was funny to them is a testament to their character and the long hours they had put into the remodeling process.
The space was previously Aqua Realm, a pet store that closed and been left unattended about a year prior. The store was totally rebuilt, re-finishing every surface but the ceiling. New facilities, storage and dividing walls were erected in the back of the store and new lighting adorns the front.
There is now a large counter for customers to discuss what framing details they desire. Displays of guest art featuring the likes of Matthew Payeur an award winning photographer, Vermont made pottery, hand braided rugs and jewelry line the walls. One of the things new to the store that the owners are most proud of is a wide selection of art supplies. This makes The Frame Dames one of the only local businesses to carry what artists need and create.
The Frame Dames are always happy to help with your art supply needs, especially with passersby in need of a laugh.
Woman doubled over in her car laughing at us.” -Ann Hare
Local business women Ann Hare and Sarah Ford aren’t new to their field, but recently they moved into their very own retail space. The two previously worked at Uniquity in Saint Johnsbury running the framing section in the back of the store.
In April 2011 Uniquity was sold, and Ann and Sarah split ways with the owner to pursue their small own business dreams. Since the move though small business doesn’t seem like the right category as their new location has brought them record sales.
“Business has just about doubled since Uniquity.” said owner Ann Hare, attributing the growth to the large display windows right on Railroad Street in down town. They’re so busy in fact the orders are taken up to a month before they are completed due to the massive backlog of work requested.
“As we came around the corner the whole thing tipped over and spilled all the matt board on and in the street. I remember seeing an older woman doubled over in her car laughing at us.” Ann Hare said recounting one of the more comedic stories about their move to a new location.
“It was about a thousand dollars’ worth of velvet and silk wrapped matt board.” stacked on a display rack attached to a dolly. The fact that this was funny to them is a testament to their character and the long hours they had put into the remodeling process.
The space was previously Aqua Realm, a pet store that closed and been left unattended about a year prior. The store was totally rebuilt, re-finishing every surface but the ceiling. New facilities, storage and dividing walls were erected in the back of the store and new lighting adorns the front.
There is now a large counter for customers to discuss what framing details they desire. Displays of guest art featuring the likes of Matthew Payeur an award winning photographer, Vermont made pottery, hand braided rugs and jewelry line the walls. One of the things new to the store that the owners are most proud of is a wide selection of art supplies. This makes The Frame Dames one of the only local businesses to carry what artists need and create.
The Frame Dames are always happy to help with your art supply needs, especially with passersby in need of a laugh.
Weiner Woes
Anthony Weiner, the wiener of all PR losers, how can we possibly further this man’s humility? Well How about this ad from Spirit Airlines, offering a “$9 Weiner Sale”.
http://gothamist.com/2011/06/07/come_fly_with_spirit_airlines_too_h.php
The promotion is very limited in its availability because you had to book flight within 24 hours of the promotions start and be a Spirit Airline club member. This seems to be almost entirely for shock value as the business generated can’t be netting them much if any money.
Poking fun of Rep. Anthony Weiners tweeted photo of a man’s “bulge” to a woman in Seattle. Weiner is 46, has spent thirteen years in congress and six years on the New York City Council. He is/was also viewed as a leading candidate for New York’s mayor in 2013.
His counter-claim was that someone hacked his account and sent it as a political coup against him. I’d reckon that’s a load of crap because oddly enough the rest of the photos on his account were deleted shortly after.
Weiner’s PR firm, which is apparently pretty open most of the time didn’t even respond to questions about federal involvement in a cyber-attack investigation. This makes that story even less credible as you would expect them to start the witch hunt immediately to put the blame on someone else.
Whether this is in response to an attack or stupidity I’m not entirely sure, but either way its bad if it was cyber terrorism they should have started looking for who it was right off to avert blame. If it was him, well he’s a fool, it’s his own fault and the firm actually spun it kind of well but they needed to keep the clearing statements coming and not stonewall after questions of real investigative involvement.
http://gothamist.com/2011/06/07/come_fly_with_spirit_airlines_too_h.php
The promotion is very limited in its availability because you had to book flight within 24 hours of the promotions start and be a Spirit Airline club member. This seems to be almost entirely for shock value as the business generated can’t be netting them much if any money.
Poking fun of Rep. Anthony Weiners tweeted photo of a man’s “bulge” to a woman in Seattle. Weiner is 46, has spent thirteen years in congress and six years on the New York City Council. He is/was also viewed as a leading candidate for New York’s mayor in 2013.
His counter-claim was that someone hacked his account and sent it as a political coup against him. I’d reckon that’s a load of crap because oddly enough the rest of the photos on his account were deleted shortly after.
Weiner’s PR firm, which is apparently pretty open most of the time didn’t even respond to questions about federal involvement in a cyber-attack investigation. This makes that story even less credible as you would expect them to start the witch hunt immediately to put the blame on someone else.
Whether this is in response to an attack or stupidity I’m not entirely sure, but either way its bad if it was cyber terrorism they should have started looking for who it was right off to avert blame. If it was him, well he’s a fool, it’s his own fault and the firm actually spun it kind of well but they needed to keep the clearing statements coming and not stonewall after questions of real investigative involvement.
Tuesday, September 27, 2011
Fact Sheet
THE FRAME DAMES
418 RAILROAD ST.
SUIT 2, ST. JOHNSBURY, VT. 05819
(802) 751-8721
Fact Sheet
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721
Ann.Hare@hotmail.com
Sarah.ford@gmail.com
The Frame Dames Expand to Offer Art Supplies
What: Sarah Ford and Ann Hare, the owners of The Frame Dames in St. Johnsbury, are expanding their store products to now offer art supplies.
“We hope to fill the art supply void in this area, by providing top brand art supplies at our store location,” owner Sarah Ford said.
Who: Sarah Ford and Ann Hare opened The Frame Dames on June 18th.
“In just three months of business we have attracted many new customers. 25% of our customer base is new from, and we hope to attract more new customers to our store,” said owner Sarah Ford. “We now hope to cater to local artists by stocking our shelves with top name art supplies.”
Where: 418 Railroad Street, St. Johnsbury.
When: Monday-Friday, 9:30-5:30
Saturday, 9:30-1:30
Why: “We are trying to supply St. Johnsbury with some basic art supplies. Our art supply section is constantly expanding due to the helpful suggestions of our customers.” — Sarah Ford, Owner The Frame Dames
418 RAILROAD ST.
SUIT 2, ST. JOHNSBURY, VT. 05819
(802) 751-8721
Fact Sheet
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721
Ann.Hare@hotmail.com
Sarah.ford@gmail.com
The Frame Dames Expand to Offer Art Supplies
What: Sarah Ford and Ann Hare, the owners of The Frame Dames in St. Johnsbury, are expanding their store products to now offer art supplies.
“We hope to fill the art supply void in this area, by providing top brand art supplies at our store location,” owner Sarah Ford said.
Who: Sarah Ford and Ann Hare opened The Frame Dames on June 18th.
“In just three months of business we have attracted many new customers. 25% of our customer base is new from, and we hope to attract more new customers to our store,” said owner Sarah Ford. “We now hope to cater to local artists by stocking our shelves with top name art supplies.”
Where: 418 Railroad Street, St. Johnsbury.
When: Monday-Friday, 9:30-5:30
Saturday, 9:30-1:30
Why: “We are trying to supply St. Johnsbury with some basic art supplies. Our art supply section is constantly expanding due to the helpful suggestions of our customers.” — Sarah Ford, Owner The Frame Dames
News Release
To: Chosen Newspaper
Subject: The Frame Dames Expand to Offer Art Supplies
The Frames Dames News Release
FOR IMMEDIATE RELEASE
The Frame Dames Expand to Offer Art Supplies
Sarah Ford and Ann Hare, owners of The Frame Dames, fill the art supply void in St. Johnsbury and surrounding areas.
“We are trying to supply St. Johnsbury with some basic art supplies,” Ford said. “Our art supply section is constantly expanding due to the helpful suggestions of our customers.”
Sarah Ford and Ann Hare opened The Frame Dames on June 18th. “In just three months of business we have attracted new many customers. 25% of our customer base is new, and we hope to attract more new customers to our store,” said owner Sarah Ford. “We now hope to cater to local artists by stocking our shelves with top name art supplies.”
“We are, first and foremost, a custom picture frame shop,” Ford said. “However, we hope that local artists will come to us and purchase their supplies here, instead of driving to Montpelier, Littleton, or Burlington.”
The Frame Dames also special orders supplies for individual customers in need of a specific product and have been compiling art packages for students. “If an art teacher needs supplies for an upcoming class we can provide the needed materials, bag them and sell them as a unit directly to the students to make things as easy as possible,” Ford said.
The Frame Dames location is at 418 Railroad Street in downtown St. Johnsbury. Their store hours are Monday-Friday from 9:30-5:30 and Saturday from 9:30-1:30.
FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721
Ann.Hare@hotmail.com
Sarah.ford@gmail.com
Subject: The Frame Dames Expand to Offer Art Supplies
The Frames Dames News Release
FOR IMMEDIATE RELEASE
The Frame Dames Expand to Offer Art Supplies
Sarah Ford and Ann Hare, owners of The Frame Dames, fill the art supply void in St. Johnsbury and surrounding areas.
“We are trying to supply St. Johnsbury with some basic art supplies,” Ford said. “Our art supply section is constantly expanding due to the helpful suggestions of our customers.”
Sarah Ford and Ann Hare opened The Frame Dames on June 18th. “In just three months of business we have attracted new many customers. 25% of our customer base is new, and we hope to attract more new customers to our store,” said owner Sarah Ford. “We now hope to cater to local artists by stocking our shelves with top name art supplies.”
“We are, first and foremost, a custom picture frame shop,” Ford said. “However, we hope that local artists will come to us and purchase their supplies here, instead of driving to Montpelier, Littleton, or Burlington.”
The Frame Dames also special orders supplies for individual customers in need of a specific product and have been compiling art packages for students. “If an art teacher needs supplies for an upcoming class we can provide the needed materials, bag them and sell them as a unit directly to the students to make things as easy as possible,” Ford said.
The Frame Dames location is at 418 Railroad Street in downtown St. Johnsbury. Their store hours are Monday-Friday from 9:30-5:30 and Saturday from 9:30-1:30.
FOR MORE INFORMATION, CONTACT:
Ann Hare or Sarah Ford
Co-Owners of The Frame Dames
(802) 751-8721
Ann.Hare@hotmail.com
Sarah.ford@gmail.com
Tuesday, September 20, 2011
Frames Dames News Release
The Frame Dames
News Release
FOR IMEDIEATE RELEASE
Sep. 20, 2011
FOR MORE INFORMATION:
Ann Hare, Sarah Ford
418 Railroad St, Saint Johnsbury VT
The Frame Dames are expanding their stock
Saint Johnsbury, VT – Local framing specialists, The Frame Dames have added more art supplies to the shelves. Making them Saint Johnsbury and the surrounding areas only art supplier.
This expansion makes them the go to place for arts and crafts, student art supplies and framing of any kind. They also contribute to the community by donating framed pieces to the Catamount Arts and showcasing local artwork in their store. The Frame Dames are a constantly expanding business and also a great example prosperous small business in Vermont.
News Release
FOR IMEDIEATE RELEASE
Sep. 20, 2011
FOR MORE INFORMATION:
Ann Hare, Sarah Ford
418 Railroad St, Saint Johnsbury VT
The Frame Dames are expanding their stock
Saint Johnsbury, VT – Local framing specialists, The Frame Dames have added more art supplies to the shelves. Making them Saint Johnsbury and the surrounding areas only art supplier.
This expansion makes them the go to place for arts and crafts, student art supplies and framing of any kind. They also contribute to the community by donating framed pieces to the Catamount Arts and showcasing local artwork in their store. The Frame Dames are a constantly expanding business and also a great example prosperous small business in Vermont.
Tuesday, September 13, 2011
3 Goodies and 3 badies
Good 1: This one is cool, MIRRORS FOR SPACE! It got me right off the bat and even though its primarily scientific terms it is well organized and spends minimal time on anything but the mirrors (the reason I was reading it in the first place)
http://www.globenewswire.com/newsroom/news.html?d=232232
Good 2: I liked this one, its a little wordy but all the important pieces of info are in the first two paragraphs and then the summation of the rest are in the first sentence.
http://www.globenewswire.com/newsroom/news.html?d=232250
Good 3: This one is about Snickers teaming with the NFL to make a video about a huge blunder in NFL history that I had never heard of. It does a good job of quickly telling you about the video and the kick, going on to give you a link to it-AWESOME!
http://www.prnewswire.com/news-releases/snickers-hungers-to-give-leon-lett-a-taste-of-redemption-129742703.html
Bad 1: This one may be good if your a wall street fanatic but my god I would never want to read this again. Its a massive paragraph of jargin that applies to a event that has passed.
http://www.globenewswire.com/newsroom/news.html?d=232240
Bad 2: This one is really an important release. It highlights the gap in manufacturing jobs that is increasing because of retirement rates, and that its a great place for young people to fit in. Its just to dry and the title "Retiring Baby Boomers.." not, "Huge job market becoming open to younger generations"
http://www.prnewswire.com/news-releases/retiring-baby-boomers-to-cost-largest-manufacturers-100-million-each-over-next-five-years-129525633.html
Bad 3: Its a news release about a announcement of a conference call! For the love of pete could it get anymore anticlimactic? So bad in so many ways...
http://www.prnewswire.com/news-releases/brandywine-realty-trust-announces-quarterly-dividends-and-confirms-third-quarter-2011-earnings-release-and-conference-call-129735453.html
http://www.globenewswire.com/newsroom/news.html?d=232232
Good 2: I liked this one, its a little wordy but all the important pieces of info are in the first two paragraphs and then the summation of the rest are in the first sentence.
http://www.globenewswire.com/newsroom/news.html?d=232250
Good 3: This one is about Snickers teaming with the NFL to make a video about a huge blunder in NFL history that I had never heard of. It does a good job of quickly telling you about the video and the kick, going on to give you a link to it-AWESOME!
http://www.prnewswire.com/news-releases/snickers-hungers-to-give-leon-lett-a-taste-of-redemption-129742703.html
Bad 1: This one may be good if your a wall street fanatic but my god I would never want to read this again. Its a massive paragraph of jargin that applies to a event that has passed.
http://www.globenewswire.com/newsroom/news.html?d=232240
Bad 2: This one is really an important release. It highlights the gap in manufacturing jobs that is increasing because of retirement rates, and that its a great place for young people to fit in. Its just to dry and the title "Retiring Baby Boomers.." not, "Huge job market becoming open to younger generations"
http://www.prnewswire.com/news-releases/retiring-baby-boomers-to-cost-largest-manufacturers-100-million-each-over-next-five-years-129525633.html
Bad 3: Its a news release about a announcement of a conference call! For the love of pete could it get anymore anticlimactic? So bad in so many ways...
http://www.prnewswire.com/news-releases/brandywine-realty-trust-announces-quarterly-dividends-and-confirms-third-quarter-2011-earnings-release-and-conference-call-129735453.html
My PR firm
This is the PR firm I am going to follow, http://www.pha-media.com/. They have a very broad range of clients from UFC to international authors. I think they will be able to provide me with a multitude of situations to look into.
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